If you're still unclear about the big-picture value of BIM, its value as a planning tool, and its attractiveness to building owners, you owe it to yourself to check out some of Kimon Onuma's crystal-clear, fast-paced presentations on BIMStorm.com.
Here's a particularly good one: http://vimeo.com/album/1482178/video/21787645 It's about 90 minutes long, so settle in with an open mind and a cool drink of some sort, and be prepared to learn something.
Then, just for fun, as sort of an intellectual dessert, click on this video , accessible from the blog on BIMStorm.com, of views of the earth from the International Space Station.
Now if I could just figure out how construction specifications fit into the big picture....
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